logo: Small updates to fonts and colors began the process, then we hired an illustrator friend to revise the look of the old logo into a badass, quasi Haida Nation-inspired bug. Once completed, logo stickers were sent out to Signature Fly Tiers, most of whom are active fishing guides. They were encouraged to begin plastering the logo all over boat put-ins and takeouts, fishing gear, ski resort chairlifts, road signs and in popular fishing bars across the country. The ruler stickers were made for guides to measure their client's fish. They now adorn driftboats and jetsleds though the country and we've heard many a 24" brown trout referred to as a 'McQueen' since they hit the market.