about meat
creative muscle for hire: jenn huckins, art director + jason koertge, copywriter
lacrosse footwear
artists rep theatre
adidas
vis seafoods
airflo flylines
handsome smooths
idylwilde flies
portland trail blazers
abu garcia
microsoft
federal
nike
leatherman
echo flyfishing
vista hills winery
the good life
ellington
outlast
concordia university
propel biofuels
imelda's shoes
fenwick
willamina
bedford brown
nightrider jewelry
tillamook forest
TV
RADIO
PACKAGING
WEB/SOCIAL
LOGOS
MISC
HANDSOME SMOOTHS | brand creation:
In a day when the Bulge, metrosexuality, and banana hammocks rule the current underwear markets, we went throwback on our work for nonbox/Portland and focused on the idea of The Handsome Man. Though a brand still in its infancy, the name and packaging opened more than 200 doors (among them Macy's, Bloomingdales and Nordstrom, as well as regional haberdashers) in its first year. It also won us peer recognition in the Communication Arts Design Annual.
name/logo  |  packaging/retail
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