packaging: Since the introduction of this packaging, VIS was able to sell-in at the same high-end grocers they called upon for years with no luck. The new designs also increased perceived value, allowing the company to take the cost of their cans from $8 to $12. Cool part is, these designs have been so successful additional packaging was requested. The newest work furthered VIS' "family-owned and operated" ethos with actual family recipes on each label. Once the client really grasped how much thoughtful branding helps product sell, we started taking care of other products as well, like this smoked salmon filet packaging.