meat | creative muscle for hire

ECHO FLYFISHING | brand creation:

The huge problem with value-priced fly fishing brands is that their marketing efforts typically look super cheap. In this, we wanted to take a brand with a very limited budget and elevate it into the considered set of premium rods, despite the fact they cost less than half of what 'premium' brands cost. To date, Echo Flyfishing continues to double in size yearly. High-performance product at a fair price and smart marketing have gained them several of the industry's A-level sales reps. Above all, the brand is quickly becoming the choice of the hardest core fly angler-guys good enough to know what a great rods feels like, yet dedicated enough to know every dollar blown on a overpriced rod is less gas in the truck's tank and beer in the cooler.

web

catalog

social

web: These days, flyfishing happens as much online as it does on the water. It's also taken on a more aggro, competitive vibe, given the recent rise of the GoPro Generation and negative, Internet posers. Knowing this we wanted to differentiate Echo and make them feel more like a surf brand; accessible and positive with a website packed full of cool images, detailed product info and an embedded YouTube channel with fishing / casting tips from legendary tournament caster and owner, Tim Rajeff. The site's framework was designed with an admin console so Echo employees could easily update product shots and content, which helped stretch their budget.

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