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creative muscle for hire: jenn huckins, art director + jason koertge, copywriter
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ECHO FLYFISHING | brand creation:
The huge problem with value-priced fly fishing brands is that their marketing efforts typically look super cheap. In this, we wanted to take a brand with a very limited budget and elevate it into the considered set of premium rods, despite the fact they cost less than half of what 'premium' brands cost. To date, Echo Flyfishing continues to double in size yearly. High-performance product at a fair price and smart marketing have gained them several of the industry's A-level sales reps. Above all, the brand is quickly becoming the choice of the hardest core fly angler-guys good enough to know what a great rods feels like, yet dedicated enough to know every dollar blown on a overpriced rod is less gas in the truck's tank and beer in the cooler.
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