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WILLAMINA | brand creation:
When we met local wellness practitioner, spa owner and wunderkind Willow Light, she had phenomenal, hand-made organic skin-care products and pile of ambition, but little else to help her sell into boutique cosmetic doors. Creatively, we love these types of ground-floor projects and helped Ms. Light create a brand that would ultimately sell 4 oz. bottles of skin product for upwards of $42 each-and position her as one of the leading candidates to become Oprah's wellness guru. Yes, that Oprah.
name/identity  |  packaging  |  website
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