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FENWICK | brand print:
Once the premier name in graphite fishing rods, the legendary Fenwick brand was compromised in the early 90's by a short-sighted cash-grab that sold the brand into big-box/value retailers. This, in turn, trashed their brand equity. With sales in the dumps, a series of work was created to re-elevate the Fenwick brand and customer while launching the new high-end, specialty Techna AV rod series.
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