meat | creative muscle for hire

CONCORDIA UNIVERSITY | brand overhaul:

Once you learn it's possible to earn a Bachelor's Degree by attending classes just one night a week, you can't unlearn it. That knowledge can truly change your life. We went with the positivity here, and coupled with an overhaul of their applications, radio spots, collateral and website, Concordia University set an all-time record for admission applications.

radio

collateral

print: These stark ads, printed like tickets, vouchers and passes with a full-page of white space surrounding them acted as like an invitation to a person's better future. Admissions told us these were so successful the college couldn't handle all the requests for materials by new students. The MBA ad took a slightly different tack, but worked equally well.

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