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VISTA HILLS WINERY | brand creation:

Willamette Valley Pinot Noir needs no introduction, but yet another upstart Dundee Hills winery certainly does. In learning more about Vista Hills' mission to give 10% of their wine profits to working college students, we were able to craft a brand ethos and direct PR efforts based on the justification of Drinking for the Common Good. A testament to the clarity strategy brings, the packaging work you'll see was recently recognized in Communication Arts Design Annual.

identity/tagline

packaging

collateral

packaging: Leading with a headline that toasts all-things-good, the packaging includes the consumer in the positivity, while detailing the family-owned winery's 10% mission and attention-to-detail. Adding a personal touch, actual family photos appear inside the stamps. Early reports are favorable, with the brand story garnering PR in Wine Connoisseur and Merrill-Lynch magazines, and The Oregonian newspaper, as well as a huge buzz around their $55 Pinot Noir in the tough-to-break-into Northwest wine circle.

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