meat | creative muscle for hire

FEDERAL | print:

Caveat: We're not hunters. Unless you count morel mushrooms and Chinook salmon. But anyone who's spent a life outdoors understands well the very real human need to be among the woods and wild places, alone with your thoughts. In this, the real magic of the hunt is rarely about shooting something. It's about doing something primal and knowing when the time comes to harvest an animal, you can trust the tools you've chosen.

brand print

product print

product print: Prior to the brand campaign, the Shells campaign focused on flat-out product in attempts to liquidate much of Federal's remaining inventory in preparation for the packaging re-design and brand re-launch. Frank, hard hitting lines are Photoshopped into the shellbase and speak directly to the aspirational hunter or competitive shooter. Copy justifies the price of premium ammunition.

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