about meat
creative muscle for hire: jenn huckins, art director + jason koertge, copywriter
lacrosse footwear
artists rep theatre
adidas
vis seafoods
airflo flylines
handsome smooths
idylwilde flies
portland trail blazers
abu garcia
microsoft
federal
nike
leatherman
echo flyfishing
vista hills winery
the good life
ellington
outlast
concordia university
propel biofuels
imelda's shoes
fenwick
willamina
bedford brown
nightrider jewelry
tillamook forest
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LACROSSE FOOTWEAR | complete rebrand:
In creating the Blue Collar by Choice tagline and aggressively proud workingman ethos, LaCrosse regained considerable market position and respect among the blue-collar crowd. Responsible for everything from packaging to broadcast to sales promotion programs to brand ads, we solicited imagery from real customers via online hunting and fishing websites, then featured these customers in the work. This allowed us to leverage that pro-blue-collar message across every platform and meaningfully reconnect with LaCrosse's core consumer in an authentic manner. When our work began for them, their stock was $9/share. It peaked at $22/share while on our watch two years later.
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